What is generative AI?
Generative AI, sometimes called *gen AI,* is [artificial intelligence](https://www.ibm.com/think/topics/artificial-intelligence) (AI) that can create original content such as text, images, video, audio or software code in response to a user’s prompt or request.
Generative AI, sometimes called *gen AI,* is [artificial intelligence](https://www.ibm.com/think/topics/artificial-intelligence) (AI) that can create original content such as text, images, video, audio or software code in response to a user’s prompt or request.